Creative Services / Branded Content
January 9, 2010 at 1:12 am
filed under
Using the TV airwaves as the ultimate public space.
TVLovePoems broadcasts anonymous messages called un- commercials, using paid media on television. Unlike traditional advertising, achieving reach and frequency is not necessarily the goal. Whether 1 person or 1 million people see it, is irrelevant. Its the act of doing it that determines its value. These random acts of tv vandalism have appeared since 2008 on MTV, MTV2, FT Channel and Much Loud across North America. Click below to view.
In some small way we seek to cause stillness in our over-saturated consumer culture and change the media landscape, or at least, the moments in between shows.